On May 23rd, The Charles Schwab Challenge will introduce a Throwback Thursday promotion – a true first for the game of golf. During the tournament’s first round, PGA TOUR players are invited to wear throwback apparel designed to celebrate the classic golf styles of 1973 – the year Charles Schwab was founded. Fans dressed in their own throwback gear will unlock a fan-friendly 73 percent discount on food and non-alcoholic drinks at the Colonial’s concession stands that day.
BEN HOGAN BOBBLE HEAD – THURSDAY
First of its kind. Limited edition Ben Hogan Bobble Head. On Thursday only, for a suggested minimum donation of $10 to the First Tee of Fort Worth, you can be the proud owner of this limited edition Mr. Hogan collector’s item. Get to the Charles Schwab Challenge early as these will go fast! Visit the Fan Shop adjacent to the lower practice green to make the donation and receive your gift. Available while supplies last.
NEW CHAMPIONS CLUB
The Champions Club, always the place to see and be seen, will be even more popular this year in its new location which includes a deck overlooking the #18 green.
• Guests can relax in the Alaia Belize Hotel & Resort Lounge
inside the new Champions Club.
• Great food, plus get an Official Colonial Margarita.
Weekly badge ($250) or daily ticket ($95) required for admission. Open to all fans, the 1936 Colonial Grille has been expanded along with the food and beverage offerings.
Among the many menu selections are: Jumbo Bavarian Pretzel, Cowtown Nachos, Signature Brisket Tacos, Breakfast Tacos, Jumbo Hot Dog, Par-5 burger, Pulled Pork Sandwich Colonial Crispy Chicken Sandwich, Spring Salad Shake-Up and full bar service with soft drinks, beer, wine and cocktails.
Open to all fans Wednesday-Sunday featuring Topgolf and delicious food from B&B Butchers & Restaurant.
B&B delights will include the Coach Patterson Burger, Lobster Roll, Wagyu Hotdog, Tommy’s Bacon and Sliced Filet Sandwich. Be sure to stick around, for every birdie made on #8 you will get $2.00 off a Michelob Ultra for one minute.
The Ultra Club is a premium viewing and entertainment area offering fans close-up views of #8 green and tee boxes at #9 and #12.
Charles Schwab is unveiling a one-of-a-kind prize for the champion of this year’s event: a fully renovated and customized 1973 Challenger will be awarded to the winning player of the Charles Schwab Challenge. A complement to the iconic Leonard Trophy that has been awarded at Colonial since 1950 and the Scottish royal tartan plaid jacket (since 1952), the Challenger prize is a first for the tournament and is designed to celebrate the year Schwab was founded, the challenging nature of the course at Colonial and the challenging spirit of the event and its players.
SUNDAY COURSE-WIDE MOMENT OF SILENCE
Memorial Day Tribute. On Sunday – In honor of Memorial Day, players and fans will pause for a moment of silence during Sunday’s final round at 5:00 p.m. (CT).
THE FIVE: SCHWAB PERFORMANCE CENTER
This state-of-the-art fan engagement zone will focus on the five modern fundamentals of both golf and investing, paying homage to Colonial legend Ben Hogan’s ground-breaking approach to the game and Schwab’s modern approach to investing and retirement. The site includes a holistic, interactive training center that features swing-analysis and lessons from PGA teaching pros. Golf simulators will give fans the opportunity to compete each day for a closest to the pin on the Famous 13th Hole and hit drives on the 18th hole at Colonial.
CITI CARDMEMBER LOUNGE ON #13
Fans can access the exclusive Citi Cardmember Lounge on the 13th tee box using a Citi® Credit or Citibank Debit Card®, Wednesday – Sunday of tournament week, featuring:
• Raised view of the 13th Hole and #12 green
• Green photo opportunities with the famous plaid jacket
• Meet and greet opportunities with participating PGA TOUR players
• Food and beverage for purchase
The official vehicle of the Charles Schwab Challenge. Lexus provides new courtesy cars for players and PGA TOUR officials to drive during tournament week. Fans can also see a variety of new Lexus vehicles on display throughout the course.
PARKING. IT’S EASY!
Public Parking, Farrington Field, and Rockwood Lane for economical parking options, air-conditioned shuttle coaches drop fans off right in the heart of the Horrible Horseshoe at #4.
If you are looking for an upgrade, take advantage of the Bronze Lot parking on the southwest side of TCU’s Amon Carter Stadium. Park for $50 per day and get shuttled to and from the Colonial Clubhouse.
Lexus owners receive a $20 discount to daily Bronze Parking when you drive your Lexus vehicle.
Take the Trinity Trails to the Charles Schwab Challenge. We will feature a bike valet at the Main, Public Shuttle Entrance located in the park adjacent to Colonial Country Club at Rogers Road and Colonial Parkway. Secure your bike and enjoy the tournament. Plus, we will make a $10 donation for every bike parked during the week of the Charles Schwab Challenge to Streams and Valleys and Fort Worth Bike Share.
Be smart and Rideshare right to the course entry beside the #1 green. Enjoy all the golf tournament has to offer with a safe ride home! UBER is the official rideshare provider for the 2019 Charles Schwab Challenge.
PRE-TOURNAMENT PUBLIC – FAMILY EVENT
Come to The First Tee Learning Center for the brand new and free Charles Schwab Challenge Youth Festival. Saturday, May 11. See an amazing Trick Shot artist, play a variety of golf games, win raffle prizes! It’s a FREE all-day festival, 10 am – 4 pm. Food & fun! Go to www.thefirstteeftworth.org/youthfestival for more details and free parking information.
•D&M AUTOGRAPH ZONES • GEICO GOLF EXPERIENCE • FANSHOP
• FAMOUS 13TH HOLE •FWTX SELFIE LETTERS • TOPGOLF
See you May 20-26.